Fractional Growth Product Leadership

Explore big ideas with data-driven confidence

🎯 Empowering Ambition: Test Your Big Ideas


While I haven't authored a book on A/B testing, I've developed some of the leading tools in the field.


My side project, ABtest.tools, simplifies A/B test planning, embodying my belief that accessibility to A/B testing can empower organizations to pursue ambitious strategies and take calculated risks.


I've established and led Growth programs in various scale-ups, utilizing hundreds of A/B tests and other discovery methods to refine strategies and pricing models. These tools are especially beneficial for scale-ups.


Growth Packages

€1800 + VAT: "Test Your Strategy" Workshop

A one-day workshop designed to deliver your growth product roadmap.

Tailored for pivotal moments in your journey, it provides the insights needed for effective strategy execution.

Discover how we can tailor a session to navigate strategic shifts.

  • Before the workshop: We engage in detailed discussions with your team to align on goals, understand your roadmap, and prepare a focused agenda.
  • During the workshop: I conduct a customized workshop addressing your specific challenges. We clarify strategic objectives and identify measurable milestones. Workshops can be hosted at Dogpatch Labs in Dublin, if convenient.
  • After the workshop: Participants leave with a clear roadmap and complimentary access to abtest.tools, poised to explore ambitious concepts.

€3000pm + VAT: Growth Product Leader

Offered monthly with the option to pause. Ideal for teams aiming to integrate data-driven ambition.

One day per week fully dedicated to your team, with flexible support as needed to achieve our goals.

  • Scoping for necessary data and testing infrastructure.
  • Monthly product workshops and retrospectives to translate strategy into action.
  • Guidance on product validation plans to early-test strategies.
  • Management of all testing programs, ensuring cohesion across teams.
  • Coaching team members on effective product development and testing methodologies.

Achievable Outcomes:

  1. Focus on critical tasks, potentially saving over 25% in development costs.
  2. Development of testable roadmaps that not only advance your strategy but also provide incremental value.
  3. Support in establishing a proven strategy, equipped with data to enhance confidence in your business direction and investment pitches.

☕ Let's chat.

I love talking... about product strategies and how to test them,
data driven product work, inspiring teams and everything else.

Book a digital coffee